What is Instagram Insights? However, if you’re investing your time and effort in stories, you need to have a clear idea of how to measure their performance. A high number next to “Follows” suggests that the content is attracting new audiences to learn more about the account. Instagram Insights provides data such as impressions, exits, and replies, which you can use to tell better Instagram Stories. Sharing a Preview of Your IGTV Video. Overview: This section showcases the total number of accounts reached, content interactions, followers and approximate earnings (if applicable) for the last 7 or 30 days. The fewer exits you get, the better. There’s one KPI that currently isn’t tracked using Instagram Insights. Monitor your competitors on Instagram Stories. Use this metric to accurately assess how well the links and stories you’re combining are driving traffic to a channel off of Instagram. These elements allow you to reuse the same media, but turn them into an interactive storyline. Here is what each insight means: These numbers break down the different ways that viewers can interact with an Instagram story. Instagram Stories is not only used for storytelling but to gather customer insights. What is it? Toggle to “Stories” and from there you will see past story posts. Tags: Instagram, Instagram Insights, Instagram Stories. Tap the menu icon in the upper right corner. Note: Replies can be turned off, but we usually only see this with celebrity accounts. If your story generates a healthy number of clicks but session duration (which the red arrow is pointing to in the image above) or conversions are low, that may be a cue that the landing page of your offer is misaligned with your story message. Overview: This section showcases the total number of accounts reached, content interactions, followers and approximate earnings (if applicable) for the last 7 or 30 days. Tippt auf Insights ansehen um Genaueres zu einem bestimmten Post, einer Story oder einem Video zu erfahren. The number of times viewers clicked the website link in the account’s profile. Exited – The number of times a … If you view a single slide in your story, you’ll notice a list of metrics, including forward, back, next story, and exits. *Disclaimer: you will need an Instagram Business or Creator account to access full insights. This is another indication that viewers, particularly new viewers who aren’t following the account already, are attracted to learn more. How high should your reach rate be? The following insights are available for professional accounts on Instagram: Recent Highlights: This section announces any notable increases in account performance in the last 7 or 30 days. The number of times a story was shared, either as a direct message or onto another account’s story. A high number of taps back is a better KPI, signaling that people liked the story enough to re-watch it or that the story almost came to an end, so they quickly tapped back and then tapped forward to watch it again. The names of viewers are not arranged in alphabetical order or some other logical sequence. Shares are an important way for stories to reach new audiences, and drive up impression numbers. What do you think? Special Announcements Announcements that keep your followers guessing through every step of your Story represents one of the most creative ways to … From the Instagram app, go to Insights. The following insights are available for professional accounts on Instagram: Recent Highlights: This section announces any notable increases in account performance in the last 7 or 30 days. What is it? Stories provide robust first-party data that enhances your product and brand storytelling. What’s the difference between reach and impressions? Gain insights on their communication and marketing strategy and see who is posting Stories about your competitors. The mystery lies in the order of viewers of your story. As such, it’s no surprise that brands and businesses are also making use of Stories. If you see a rise in exits, add elements that make your stories more interactive. In Part 2 we look at an API that belongs to the Instagram Graph API – the Insights API. Ads in Stories. Within the tool, you'll find information about the demographics and behaviors of your followers, categorized into three sections: Activity , Content and Audience . Instagram Help Center. Meanwhile, if you need to go back further than 7 days or export data for reports, here’s how to access Instagram analytics on your desktop using Hootsuite. Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story. This is why stories normally have higher impressions and lower reach numbers. Drill down by selecting a Story and then select Seen by in the bottom left. Next Story; Next up: Individual Instagram Insights for Stories. Go to your business’s Instagram profile and tap ; Select “Settings” Sign up for shopping Why is it important to you? How To Access Instagram Story Insights. Pulling up the detailed analytics for each story post reveals a wealth of information about how each story has performed. To access these Instagram Story Insights, view your Stories and then tap “Seen by.” … If you see a drop in reach, take a look at the frequency of your story publication to be sure you post stories on a pre-determined schedule each day or week. You’ll be able to see analytics for all stories posted in the past 14 days, including Reach, Link Clicks, Replies, Follows, and more. Viewers clicking the link in an account’s bio are interested in learning more about the account, indicating that the story content is driving them to get to know more. Begin by composing a sequence of media to create a narrative in your story. What is it? Why is it important to you? From there, scroll down to the “Stories” section and click “See All”. Next Story: The number of taps to the next account’s story. If the goal of your influencer campaign is to drive conversions, high link click numbers are a sign of campaign success. A high number of taps forward could also mean that the composition of your story is off. What other Instagram Stories KPIs do you track? Here are a few tips on how to create engaging Instagram Stories based on Instagram Insights. Typically, more people will watch your stories more often than they like your pictures. You can access insights for Instagram Stories several different ways: From The Story Post: If your story is still live, you can view up-to-date story insights by clicking on the bottom left corner of each slide. Story Insights will show you how many stories you have posted in the past 14 days and how many impressions each acquired. Note that this is separate from “Link Clicks” which refers to the specific link added to the story. The Instagram insights you can access for Stories include: Impressions – The number of times your Instagram Story has been seen. In this article, you’ll discover how to use Instagram Insights for Stories. Instagram values its user privacy but gives access to some stats. What is it? For most account holders, the only space to place links on Instagram is in your bio. Are you using Instagram Stories in your marketing? In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! It shows you a variety of different data, from how many users visited your profile in the last week to when your followers are typically online. It’s easy to do that on Instagram now with all the GIFs, fonts, arrow lines, and emojis available. Click on the audience tab. However, you can get some clarity from your analysis by looking at the exit rate. Link clicks are a great way to know if viewers are responding to the story content and compelled to learn more or buy the feature product. Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. Now, it’s just revamped with a completely new Create Mode, allowing people to create content without sharing photos or videos. This is a live online training event from your friends at Social Media Examiner. Don’t worry, the Instagram camera we all know and love is still there. Find what your audience likes the most What is it? Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! Instagram Stories analytics also offers data on how viewers interact with your Instagram Stories, so you can find out crucial information about how many people are engaging with your entire story. Start by using UTMs to differentiate the URLs you promote on Instagram. The number of times an account’s profile was viewed. Reach is the number of actual people who have seen the story, while Impressions is the number of times your story has been viewed. Click on the story you wish to receive insights for, then click on the “Eye” icon in the lower left corner to access detailed insights. What is it? Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today. Taps Forward is the number of taps users made to see the next photo or video in your story, while Taps Back is the number of taps users made to see the previous photo or video in your story. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. A more obscure form of engagement is tapping on stickers in an Instagram Story. Social Media Examiner | Social Media Marketing, by Olga Rabo / March 19, 2018 / Leave a Comment. Include elements of humor, surprise, or insider perspectives. Pixiwoo, a YouTube makeup guru live streams her makeup routine, allowing fans to ask questions about the makeup she is using in the comments section. Click Insights in the left sidebar, then view either your Activity or your Audience for the last 7 days. If your story does get featured, track the number of additional viewers you acquire. Typically, more people will … Take note of the number of new viewers each hashtag or sticker brings in, and then use the best-performing element in posts designed to reach new audiences. Learn how to use Instagram, fix a problem, and get answers to your questions. Use the tips above to make adjustments to your own stories and improve the return on your efforts. Users can’t convert directly on Instagram. Story views are an important metric for marketers, as it shows how many eyeballs are viewing the story content. Wondering where to find metrics and key performance indicators (KPIs) for Instagram Stories? There are few different ways viewers can navigate through the story, including: Back: The number of taps to view the previous story slide on an account. You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. For instance, I have approximately 3.2K followers on my personal Instagram account and my engagement rate is 8.57% per photo. The amount of times a piece of content has been viewed. Here are four KPIs to help you gauge the effectiveness of your Instagram stories using the Insights on your Instagram business profile. How many times viewers have “swiped up” on a link. See which influencers are mentioning your competitors on Instagram Stories. We should have addressed the issue where you could not get Story insights at all, but due to the short lifespan of these objects in the API, they will continually disappear from the reporting. Instagram Insights: Content. Outside of shoppable posts, another option is to use links to drive viewers to your site where you can convert them. Exited: The number of taps to leave an account’s story. Story Insights. Get this free report and never miss another great article from Social Media Examiner. These two metrics will help you estimate the size of your stories’ audience. Users watching your story will then be able to tap the See More CTA at the bottom of your media and get redirected to your special offer, an article, a website, or whatever you choose to promote. Share your thoughts in the comments below! What is it? So if you posted a story and reached one person who viewed your story five times, Insights would show one reach and five impressions. 3. Track the clicks on every sticker you add to stories to see which are most effective at generating the engagement you’re after. Get actionable information with Instagram Insights Insights gives you access to information you can use to reach more people, meet your business goals and build a community for your business. This shows you who viewed it and what actions were taken. Then, at the top, click the hamburger icon and select "Insights" from the menu. Want to improve your paid and organic marketing on Instagram, Facebook, YouTube, or LinkedIn—and secure your future? Instagram Story And since then, over the past two years, Stories has evolved to become the home for self-expression and casual sharing … If viewers are hitting the “Back” button on a story, however, that means they wanted to look at the slide again in order to take in the information presented. Answering Questions in a Live Q&A. What is it? This post is all about understanding Instagram story insights and its various Instagram stories engagement metrics. To view insights into your overall Instagram account, start by visiting your profile. How to view Instagram Stories analytics From the Instagram app, go to your profile. Sharing Horizontal Video on IGTV. Exits happen when: To accurately analyze taps and exits, it’s important to deliver a sequence of coherent stories rather than a series of sporadic singular stories. Forward: The number of taps to see the next story slide on an account. Click on Insights and then click on the Content tab. On Instagram Stories. Toggle between hours and days to see if there are any noticeable peaks. To access, again click the 3 horizontal bars in the top right corner, then click “Archive”. Why is it important to you? For brands, a high number of “Sticker Taps” to their handle is a positive sign that viewers are responding well to the brand and its offerings. Kim Kardashian has approximately 108.5M followers and her engagement rate is 1.97%. The total number of taps to each sticker you use in a Story is included in the Interactions section of your Insights, shows you whether the sticker gelled with your audience or whether it sank without a trace. Adding a Chat Sticker to Your Story. To access your story insights: Go to the three stripe lines in the top right corner of your Instagram account; Click ‘Archive’ Scroll back to find the correct story; Click the correct story; Swipe up, and click on the bar graph icon in the left corner; Here is an example image of Story insights: Why is it important to you? Become the marketing hero for your company and clients as you implement strategies that get proven results. If your impression numbers are much higher than your reach numbers, this is a great sign that your content warrants multiple views and has created a lasting impression. Using geolocation stickers or hashtag stickers in your stories can do more than increase reach that’s tracked via Reach and Impressions. You can click on the bar graph icon to access insights for each individual story slide. Why is it important to you? The number of total taps on location, hashtag, mention, or product stickers on a story. One of these insights is the list of people who view your Instagram Stories. Here are four KPIs to help you gauge the effectiveness of your Instagram stories using the Insights on your Instagram business profile. Use this feature give your fans a unique insight into who you are. Instagram. Because stories are instant and ephemeral (unless you’re using Highlights), it may seem that setting KPIs for measurement is unnecessary. Why is it important to you? From Insights: From your profile, click the 3 horizontal bars in the top right corner, then click “Insights”.